This Online Privacy Statement (“Statement”) describes the types of information that may be collected by or through this website or a related website owned or operated by or for Berkshire Hills Bancorp, Inc. or any of its affiliates (the “Website”), including in the process of providing the Website and the data, information, tools, functionality, updates and similar materials associated with the Website. This Statement also describes how we may use that information, with whom that information may be shared, what choices are available to you regarding collection, use and distribution of that information and our efforts to protect that information. As used in this Statement, “we,” “us” and “our” means the entity within the Berkshire Hills Bancorp, Inc. family of companies by or for whom the Website is offered.
We encourage you to read this Statement before using the Website. By accessing and using the Website, you consent to the provisions of this Statement, including allowing us to gather and use your information as described herein. If you do not consent to and agree to be bound by this Statement, please do not access or use the Website.
If you are a consumer and maintain an account with us or otherwise avail yourself of or apply for any product or service offered by or for us (“Account, Product, or Service”), please also refer to the Privacy Notice, which is incorporated as if fully recited herein and shall govern with respect to all matters concerning the collection, use and sharing of consumer information in connection with any Account, Product, or Service.
Changes to this Statement
We reserve the right to change this Statement, and any of our policies or procedures concerning the treatment of information collected through the Website, without prior notice. You can determine when this Statement was last revised by referring to the "Last Updated" legend at the top of this page. Any changes to our Statement will become effective upon posting of the revised Statement on the Internet, accessible through the Website. Your use of the Website following such changes constitutes your acceptance of the revised Statement then in effect. We encourage you to periodically review this Statement to ensure familiarity with the most current version of our Statement. If you do not agree with the revisions, then you should not access or use the Website.
We collect two types of information about persons who use the Website: Personal Information and Non-Personal Information. Personal Information and Non-Personal Information are collectively referred to herein as “Information.”
Personal Information is information that is personally identifiable to you, such as your name, address, email address, phone number or account number, as well as other non-public information that is associated with any of the foregoing.
You may be asked to provide Personal Information when you use, apply for or otherwise avail yourself of any Accounts, Products, or Services and/or when you communicate via the Website. Please note that some forms of communication offered via the Website are secure and some may be non-secure. We are not responsible for Personal Information that you post publicly or transmit via non-secure means, and such information will be outside the scope of this Statement.
Non-Personal Information means information that is not associated with or linked to your Personal Information and may include, but is not limited to, the type of device you use and its operating system, the webpages you access most frequently and search terms entered. We may create Non-Personal Information from (i) automatically collected information that does not contain Personal Information or (ii) Personal Information by excluding information (such as name or account number) that would otherwise make the information personally identifiable to you.
In addition to collecting Information that you provide on or via the Website, we may collect Information automatically when you visit or use the Website, including without limitation in the following ways:
- Server Log Files. Your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Website, along with the time(s) of your visit(s) and the page(s) that you visited. We use the IP addresses of all Website visitors to calculate Website usage levels, to help diagnose problems with the Website's servers, and to administer the Website.
- Pixel Tags. Our Website may use "pixel tags," "web beacons," clear GIFs or similar means (collectively, "Pixel Tags") to compile aggregate statistics about Website usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the Website, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns.
Our Use of Information
We collect Information in an effort to provide the Website to you, including to provide content suited to your interests and improve your experience on the Website. We may also use Information to:
- communicate with you and respond to your questions,
- provide you with Accounts, Products, or Services,
- identify you,
- help detect and prevent fraud,
- deliver promotional materials, including offers and advertisements, that we think may be of interest to you,
- allow you to participate in surveys and promotions,
- comply with laws and regulations,
- enhance security,
- track the popularity of certain pages of the Website, the success of our email notifications, the traffic levels on the Website, and other usage data, and
- • for other purposes permitted by law.
How We Share Your Information
We may share Information with our partners, affiliates, service providers and/or contractors in order for them to provide services to us (including to enable us to provide the Website) and/or to provide Accounts, Products, or Services to you. For example, our host and internet service provider may have access to Information. We may also share Information for marketing purposes, subject to our Privacy Notice. For consumers, we will limit the sharing of Information, where applicable, in accordance with the choices you have provided to us in response to our Privacy Notice.
We may disclose Information collected to the extent we believe such disclosure is necessary to comply with the law, such as in response to a subpoena or court order, to defend a legal claim or otherwise as permitted by applicable law. We also may disclose any Information in the event that we believe such disclosure is necessary or appropriate to prevent criminal or illegal activity, personal injury, property damage or bodily harm.
Do Not Track
At this time, the Website does not specifically respond to Do Not Track (DNT) signals.
The Website is not directed at children under the age of 13, and we will not knowingly collect Personal Information from children under the age of 13 without parental consent.
Links to Other Parties’ Websites
It is important that you familiarize yourself with the privacy policies and practices of any website that you visit before providing any information on that website.
We make no representation as to the completeness or accuracy of information provided on Linked Sites. Nor are we liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, Linked Sites, or information or programs made available on or in connection with any Linked Sites. When you access a Linked Site, you assume total responsibility and risk for your use of such Linked Site.
We employ procedural and technical safeguards designed to secure your Personal Information against loss, theft, alteration, and unauthorized access, use and disclosure.
Please understand that regardless of the precautions we take, no transmission of data over the internet can be or is guaranteed to be absolutely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, we cannot ensure or warrant the complete security of any information transmitted via the Website.
Please contact us with any questions about this Statement by calling 1-800-773-5601.