Sales and Marketing

Adam Bronkella

Assistant Vice President – Sales Support

Adam Bronkella has 18 years of experience in the Financial Services industry. He has been a member of the Firestone Financial Management team since 2006. Adam has managed almost every team within the Firestone organization including Credit, Loan Operations, X-press Loans and currently leads the Sales Support team.  Prior to joining Firestone, Adam worked at Automotive Finance Corporation primarily as the Sr. Credit Analyst and also as an Asst. Branch Manager.

Adam is originally from Indianapolis, Indiana – moving to Massachusetts in 2005.  He graduated from the University of Indianapolis with a BS in Business Administration with an Accounting Minor. He and his wife currently reside in Waltham, MA. When not in the office, Adam enjoys spending time with his family, bike riding, watching his Indianapolis Colts and Boston Red Sox, and any and all things related to summer.


Sal Cifala

Assistant Vice President, Sales  Amusement

Sal Cifala has been an integral part of Firestone’s team since 1996 having worked in several different areas of the company including Sales, Credit and Asset Management. Sal’s role for the organization includes managing strategic relationships with our manufacturers, distributors and operators in the amusement, vending and gaming industries.

Prior to joining Firestone, Sal worked for Robert Half and Associates and Putnam Investments.  He studied at Bentley College and attended the AMOA Notre Dame Management Program. He has three children and enjoys coaching their various activities including basketball, soccer and softball.


Spencer Norton

Sales Executive – Entertainment Centers

Spencer Norton joined Firestone Financial in 2005 as an inside sales representative and has worked his way up within the sales organization. He plays a critical role for the organization in developing and growing relationships with our manufacturers, distributors, operators, and family fun centers in the amusement and vending industries.

Prior to joining Firestone, Spencer was an executive recruiter with Commonwealth Resources, responsible for recruitment and placement of commercial general contractors in New England. A native of Peaks Island, Maine, Spencer earned his BS degree in Finance from Babson College. When he’s not helping clients with financing needs, he enjoys cooking, skiing, and sailing.


Samantha Keller

Sales Executive – Carnival and Amusement Park

Samantha Keller, better known as Sam around the office, joined the inside sales team in 2006. She left behind the bright lights and movie stars of Los Angeles, where she worked for GN Mortgage as the Wholesale Mortgage Sales Rep, to join the Firestone Family. In her time here she has establish herself as a vital piece of our sales team and has focused her talents on the carnival industry.

Sam is an active member of the Emblem club (aka the “Lady Elks”). She also has a very special place in heart for the furry and four legged, and sporadically fosters dogs in her home when needed.


Carol Francis

Vice President – Marketing & Communication

Carol Francis has over a 20 year track record in sales and marketing in the financial services industry. She leads all marketing initiatives for Firestone including social media, inbound marketing, trade shows and event planning. Additionally, she is the company's Salesforce.com administrator.

Carol earned her B.A. from the University of Massachusetts - Lowell, and her MBA from Babson College. She has held marketing positions at TimePayment / MicroFinancial, Deutsche Financial Services, AT&T Capital Leasing Services and Bayer Financial Services. She was also a Managing Partner of a consulting company. She and her family live in the Boston area.

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